GRMC

Guadalupe Regional-Medical Center (GRMC) takes advantage of social media when promoting themselves sharing a message to people.  They are a medical facility and so safety is the primary concern.  Therefore awareness is not to far fetch from who they are.  GRMC uses Facebook as their social media device.  Which is good because everyone has Facebook and this reaches all demographics.  The last post was yesterday regarding some safety tips for vacations.  They tailor their Facebook to be family orientated.  They even promote their own employees.  There was this one post of an employee drawing blood, the picture was from the late 80s and they use hashtags on the Facebook post(#TBT).  This is a clue to them using some other social media device as well.  GRMC personalizes their Facebook to their customers as a family by posting stuff like “at GRMC, you get personalized care. I’ve loved working there for 22 years! I’ve had a great experience as a patient at GRMC over the years!”  This posting just says personal and makes users want to use the medical center.  The hospital can be a frighten experience for people and if GRMC promotes themselves like this than that tells this how they really are.

            Along with the posting and they personal care to people who post on the website, there is also links to other health resources such as the American Diabetes Association, The Skin Cancer Foundation, and The Organization of Rural and Community Hospitals.  These links can be helpful because they are gateways to other Facebooks for the medical practices people may need.

            GRMC has a lot information available to whoever needs the information.  If you click one of their hashtags, the hashtags will bring up something else informative with other links to help assist you in finding what you want.  The fact that they do respond their Facebook is comforting as well.  People aren’t afraid to comment and not expect to hear something back.  The staff that manages the Facebook appears to answer people back in a timely manner.  Or someone might see a post that is relevant and up to date that they feel like they will be able to talk to someone.  Also they have videos that inspire people to utilize their facility.  Although I do not think the whole Facebook site is be used.  The last review someone did was last year and the comments always say that “you get personalized care”.  I wonder why that is?

            As I’m looking through the Facebook I do notice that GRMC is using the entire Facebook site.  They have an event calendar set up, however the last event was on June 2 2015.  They may need to update their events.  The photo section is full of photos that have a warm and happy feeling to them.  People are smiling, playing games, and eating together.  This is great marketing because everyone knows what the hospital is but not everyone knows how friendly and personal people who work at the hospital can be. 

            On the about tab, GRMC says “they are a not-for-profit community hospital working with outstanding physicians to provide excellent healthcare and very good service.”  I believe this a good statement to get people to come to their medical center when they need to be seen.  It also provides a strip map to where they are.

            Guy Kawasaki on 10 tips for huge social media following says “segment the services”.  In referring to Facebook, GRMC is doing what he says.  They being personal, displaying pictures of employees and customers, and connecting with people.  Along with that he also says to respond to the customers.  GRMC is also doing that and they are keeping with their customers when the customers right a reply or something of that nature.  There is nothing negative on this Facebook site and therefore positive only attracts people and does not deter them from coming to the hospital in need of care.  GRMC “repeats themselves” a lot on the Facebook.  However I do not believe it is to much.  They are promoting not only the services that GRMC provide but the name of GRMC as well.  They always say “at GRMC” or “GRMC” before starting their post.  To let everyone know that GRMC is starting something and making people aware, such as their safety tips.  GRMC is using their Facebook correctly.  They are capturing their audience and making people aware of the possible dangers if they do not plan correctly for something or an event.  They allow users to not only use GRMC as their medical palce but also use other forms of medical attention hen they are need.  This creates GRMC to be a one stop shop for medical reasons and therefore people do not have to search anywhere else other than there website.  GRMC Facebook has good advertising technique to it and it should last a long time.

Works Cited: Guy Kawasaki: 10 tips for Huge Social Media Following